How Rokt built 135 internal applications in 24 hours with Replit
Global ecommerce leader Rokt empowered all employees, technical and non-technical, to rapidly create sophisticated internal tools using Replit. In a single day, 700+ employees globally built 135 fully functional applications—transforming internal operations at unprecedented speed.
The challenge: scaling operations 5X
“We set a goal to remove all friction that prevented us from operating 5x faster.” — Jon Humphrey, SVP of Solutions and Operations, Rokt
With AI becoming ubiquitous, Rokt knew they would need to operate 5X faster to continue to accelerate its business. To do this, they identified key areas of friction in the business, such as hiring, democratizing analytics and knowledge, friction between their core systems of record and more. Tools like Replit presented them the opportunity to tackle these challenges rapidly.
Discovering Replit: from notepad to game-changing apps
Jon and his colleague initially discovered Replit on X:
“We stumbled upon Replit and started to build a notepad — that was done in a few seconds. Realizing the potential, we challenged it further, and within a day, built a complex compliance-checking app.”
Why Replit?
- Fast and intuitive platform suitable for non-technical users
- Ability to build sophisticated, autonomous applications
- Production-ready end-to-end software for enterprises
What he discovered changed everything:
"There are only a handful of tools out there, Replit being one of them,
that can truly unlock a team's ability to ship not just internal prototypes,
but actually full end-to-end solutions that can operate autonomously as though they were built by a team of engineers."
Empowering every department
What began as one app quickly became an organization-wide transformation:
- Operations & Finance: Dashboards for operations and financial reporting; task engines managing and prioritizing 30,000+ tasks annually.
- Legal: Automated workflow systems, document management, and redlining tools.
- Engineering: Integrated dashboards combining Slack, internal data, and AWS alerts for anomaly detection.
- Go-to-Market: Custom CRM tools, LinkedIn integrations, and communication analyzers.
The tipping point: Rokt's global hackathon (“Rokt’athon”), where 700+ employees worldwide demonstrated 135 Replit-built applications—built in just 24 hours.
Results: a transformational shift
Replit rapidly became one of Rokt’s most coveted tools:
- Enabled rapid innovation without dependency on engineers.
- Teams empowered to autonomously develop sophisticated apps.
- Boosted organizational efficiency significantly
Rokt is the global leader in ecommerce technology, enabling companies like Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh to unleash relevancy in every transaction, grow revenue, and acquire new customers at scale.
Ready to see how Rokt can help your ecommerce business generate more value from every transaction?
Visit rokt.com to learn more about their AI-powered ecommerce solutions.
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