Brand
Guidelines
These are the design standards of Replit. Please reference these guidelines to ensure consistency and cohesiveness when creating for the brand. Here you will find guidance for brand elements from logos to brand voice.
If you have any questions, please reach out to the Replit Brand Team.
Logos
The Replit logo signals a shift from code to natural conversation. The speech-like shapes connect in uninterrupted dialogue, reflecting the fluid creativity that comes from effortless collaboration between people and technology.
This sense of openness carries through the subtly rounded forms, while the refined orange anchors the Replit look.
Clear Space
The Safe Zone surrounding the lockup is essential to ensure the lockup has ample breathing room from surrounding graphics and other elements.
Incorrect Usage
Do not alter the logo in any way. Avoid the following treatments for all version of the logos and lockups.
Logo Animation
Use for product moments, intros, and short social cuts. Three crops included.
Color
This is our full brand color palette. Derived from Replit Orange, this palette and its supporting colors are meant to complement each other and account for different needs and use cases across all brand touchpoints. Use these color proportions as an approximate guide for how to implement color.
Typography
Diatype is our brand typeface. Designed by Dinamo Typefaces, we've evolved our treatment of Diatype across our brand. A warm yet sharp grotesque, Diatype is ideal for text and reading on screen.
Type Scale
Icons
As we expand the Agent 4 brand, feature icons have been developed based on the Agent 4 visual style. Think of them as an extension of the main product icon. The look and motion of icons should feel like part of the same family.
Downloads
This page contains downloadable files to our brand resources, which include logos, typefaces, graphic templates, and icons. Contact the Replit Brand Team for more information.